Audi
Campaign : Launch of the Audi Q7
Background: Promoting the new Audi Q7.
Objectives: Audi wished to promote the new car using an entertaining way for its customers.
The Cellempower solution: Audi provided Cellempower with two mobile applications, the car configurator and the Audi Q7 car game. Customers across the GCC and Middle East are prompted to send an SMS to a GSM number using keywords to request one of the two applications.
Promotion: The campaign is being promoted through TV, radio and newspapers ads, as well as in store advertising.
Results : The campaign is still running